Very good case study for Institutions and Audiences

Repost of a very good case study.
http://asanda2mediastudies.blogspot.com/2011/05/exemplar-as-case-study-blog-by-eleanor.html

An AS Case Study on "Kick Ass"

Thanks to the young fellow who produced this case study and to Mr Smith to pointing me towards it. Scroll down to find Stephen's Prezis!
http://stephenharelcmedia.blogspot.com/

Case study exemplars: an AS case study blog by Eleanor Watson and a link to a teacher's blog

Eleanor's excellent blog on Institutions and Audiences is definitely worth reading before your exams. Have a look, too, at her other pages as she has covered key areas for the exam and looks well prepared.

Has she researched something that you did not?

http://eleanorwatsonlcmedia.blogspot.com/2011/05/case-study-kings-speech.html

BTW in the nick of time for the exam The King's Speech, has just been released on DVD! It can be had from Morrisons for only 9 quid. See your case study film as it deepens your understanding of your case study.

Here's a teacher's blog with all-in-one case studies for films. Very interesting work for revision and also a "must-see" before the exam. When you visit click on the blog headings to see the images full sized.

http://lcasmedia.blogspot.com/

Best wishes for the exam.

The King's Speech - facebook page

Helpful for exhibition and exchange issues
http://www.facebook.com/TheKingsSpeech

The King's Speech - Case Study Links for Institutions and Audiences

This link will take you to ALL you need to know. It includes the production notes for the film.
http://asanda2mediastudies.blogspot.com/search/label/The%20King%27s%20Speech

Case Study Links for "The Kings Speech"

The King's Speech as a British Film aimed primarily at UK and US audiences. Several KEY areas for case studies are in capitals and in bold.  (Even though this post is an example of exchange using Web 2.0,  other examples of Exchange will be added later.)


What makes a film British?
The UK Parliament's view from 2003 on what is a British fllm - see page 6 of the report for definitions  Have things changed somewhat since then?


EXHIBITION ISSUES- Box Office in the UK
http://www.guardian.co.uk/film/filmblog/2011/jan/11/kings-speech-127-hours-box-office


EXHIBITION ISSUES and reviews: the film's reception
http://www.guardian.co.uk/film/2011/jan/09/kings-speech-philip-french-review
http://www.guardian.co.uk/theguardian/2011/jan/18/pass-notes-the-kings-speech
http://www.telegraph.co.uk/culture/film/filmreviews/8244121/The-Kings-Speech-review.html
http://www.timeout.com/film/reviews/89059/the-kings-speech.html
http://www.filmjunk.com/2011/01/06/the-kings-speech-review/
http://www.rottentomatoes.com/m/the_kings_speech/


http://www.telegraph.co.uk/culture/film/film-news/8285855/Oscar-nominated-film-The-Kings-Speech-littered-with-errors.html (Awards - The Oscars. It is nominated for 12!)
http://www.guardian.co.uk/film/2011/jan/18/bafta-nominations-kings-speech-2011  (Nominated for 14 Baftas!)
Colin Firth on CBS talks about his role as King George VI with original footage of The King Stammering over his words


Critical Reviews of the Film
http://www.guardian.co.uk/film/2011/jan/31/the-kings-speech-gross-falsification (Christopher Hitchens is critical about some aspects of the film's historical accuracy and how this may wrongly influence the movie-going audiences.)


You Tube Reviews (Web 2.0 and EXCHANGE) ( The Americans seem somewhat ahead of us here. Audiences include your friends, too! We should really be aiming at UK audiences but these reviews also help out with the film's reception here and in the US.)

http://www.youtube.com/watch?v=1GBS1QUOMMU&feature=related
http://www.youtube.com/watch?v=1GBS1QUOMMU
http://www.youtube.com/watch?v=gGJqRxU7Aho
http://www.youtube.com/watch?v=ALIHyRpZ0lQ  ( check out posters comments, too, as these review are interractive. Some newspaper reviews also allow Web 2.0 comments too.)
How about making your own review and publishing it on YouTube? You could canvass your friends' opinions about the film first before you produce it!


The Film's facebook page
http://www.facebook.com/TheKingsSpeech


The Film's PRODUCTION ISSUES
The film's PRODUCTION notes
http://www.firth.com/king.html


The Film's origins and how it became a co-production
http://www.independent.co.uk/arts-entertainment/films/news/the-kings-speech-if-all-else-should-fail-try-junk-mail-2174647.html  ( The producers had to post the script through Geoffrey Rush's letter box - and received an angry reply from his agent!)
http://www.screendaily.com/home/awards/the-kings-speech/5022661.article  (A key article)
http://wtproductions.co.uk/the-kings-speech.html ( the film began as a play!)


The Finance
The UK Film council contributed towards the financial backing for the film alongside Prescience films, a  UK Film finance company. Harvey Weinstein in the USA also had a share.
http://www.deadline.com/2011/01/the-uk-financier-behind-the-kings-speech/


The King's Speech is a joint production so synergies would have arisen out of the two companies working together.

The PRODUCTION Companies ( the institutions which made the film)
http://www.bedlamproductions.co.uk/news.asp
http://see-saw-films.com/
http://en.wikipedia.org/wiki/See-Saw_Films
http://www.guardian.co.uk/film/2011/jan/02/the-kings-speech-period-sets (Helpful for understanding several production issues.)

DISTRIBUTION, Marketing and The Value Chain
Momentum Pictures ,  the film's British DISTRIBUTOR  (This institution created the film's marketing plan and  marketed the film to UK audiences)
http://www.filmeducation.org/pdf/resources/secondary/KingsSpeech.pdf (Useful for the film's posters)


http://www.momentumpictures.co.uk/



The original speech given by King George VI on September 3rd 1939.

Advice on how to create your case studies for Institutions and Audiences G322, Section B

    This is aimed my students and anyone else who might find it useful.

Creating and maintaing your case study on film institutions and example films
You need to keep your work together on a word-processing program like Microsoft's Word or Apple's Pages. Everything you do should have clear headings, titles, etc. so you can find, add or edit your information. You can use a blog, if you wish to do this.  I need to see what you have covered in your case study so you it should be available for me to see on your computers, online or on hard-copy. If you have made written notes type them up with headings on one of the word processing programs mentioned above. Add images and links where appropriate. Aside from class tests I will ask to see your case studies regularly and grade them each half term.

Revising for class tests and the exam
When revising for class tests and the exam you will need to be able to pull your work together to get a clearer overview.  You could then use Prezi or Power Point or the mind-mapping program, Inspiration, etc. to do this. Of course, you can create your own mind-map on A3 paper and keep your overview that way. This worked well for several students last year who did well in the exam. It is harder, however, to get an overview of your case study from a blog, given the way they record and show information.

Your case study which focuses on the British film industry
You need to be able to establish how the British film industry survives in the face of the overwhelming dominance of the main competitor for English-speaking films, the USA. That means alongside your British case study institution, for instance, Channel4's Film4 and Slumdog Millionaire, you will need to create another, US-based case study by choosing another institution for comparative purposes and at least one of their films from which you can use as an example: for instance, the US's Legendary Pictures whose agreement with Warner Brothers enabled to to produce Watchmen which was distributed by Warner Bros in the US and Paramount Pictures in Europe.

Your case studies as journeys
The order in which you may find your information will vary as gain experience. Yet you should find your institutional information first. You have been give lists of things to find out for Film4 and Slumdog Millionaire. But you should find out about the types and genres of the films Film4 produces and be able to compare their budgets and genres with Slumdog Millionaire to establish how Slumdog fits into the slate of films which Film4 produces these days. Wikipedia and IMDB are great places to begin your search for institutional information. Get hold of a copy of the film, too and examine the opening credits for institutional information and key personnel. You will need to track down and establish the significance of the information you research from doing this. Other sources of information apart from the Internet would be Empire Magazine's back issues and other hard copy sources that may be found in libraries such as film books, etc. which examine issues like this. Don't forget that a key resource is the production notes for the issues and patterns in any film. You should Google them.

Remember as you work that the issues and patterns that film production companies, distributors and cinema exhibitors have to contend with are ALL AUDIENCE RELATED. This is the key factor that affects institutions at each stage in the process of producing, distributing and marketing and exhibiting (showing) a film.

The areas covered in your case study

• Production (the decisions, issues and patterns in making a film with audiences in mind)
• Distribution and Marketing (how the campaign targeted audiences)
• Exhibition ( the theatrical, TV and DVD releases and again how audiences saw and reacted to the film )
• Exchange ( how the public use Web 2.0 digital technology to interact with the film, to post bits of the film on You Tube, create videos and blog sites about films, Twitter and discuss the film on Facebook, make pirate copies, file share, etc.)

There are seven key concept areas from which the exam board will select one for an exam question.
(My students have been given a hard copy of those so they can refer to them as they produce their case studies.) I will post these areas with brief explanations in the next post.

The up-dated lists of what would be profitable to research for case studies under the key case study headings will be given in forth-coming posts.

For your coursework ( Unit G321 ) you will need to keep a blog so you can show how your work progressed.

Exhibition, Consumption and Exchange - Case Study Concept Map

This is the third concept map and final part of your case studies. Research the information and arguments appropriately for your case studies and produce posts on your blogs.


Click on the image to enlarge

Institutions and Audiences: a distribution concept map

Click on the image to enlarge
Part 2 of your case study:
Aim to research each of these areas and post about them in your blogs for your cast study institution and the same, recent film that you researched for production issues.

An essay plan for patterns and issues of an institution's ( film) production

This is a cut down version of a similar essay you will write which will later include the distribution and exhibition issues of your film institution. We will work on how you can discuss technological convergence and synergies across all three areas as you produce your blogs. Notice how I've tried to integrate arguments for them on each of the three parts of the institution case study.

Here is the essay question that you began in class. Remember to use its key words and phrases for your answer as you are not expected to reel off everything you know about the institution and a film it recently produced, distributed and exhibited:

The Essay Question

It is not the film industry; it the film business.
( Eric Fellner of Working Title Films )

Using detailed examples from your case studies discuss the issues and patterns which enables your institution to thrive as a film business.


Click on the image to enlarge. Oops! Missed out on the director. Still, the writer, Richard Curtis, also directed this film.

Research links for Technological Convergence for Film institutions

Why does convergence matter? (When you click on the link, scroll down. The page is really useful for definitions and issues, etc.) One of the issues it highlights is digital theft and how easy it is to use digital technology to steal films, etc.
Convergence Think Tank submission by the UK Film Council

Technogical convergence is attractive to the media industries as it will open multiple entry points into the consumption process and at the same time enable consumers to save time as they select what they want to watch (consume).

Technological convergence in the near future - an interesting article.
http://www.entrepreneurs-journey.com/139/technology-convergence-and-tv-entertainment-of-the-future/

Key Words and Ideas to Help With Your Posts for Institutions and Audiences (Production Issues)

Use some of these topic-specific words begin posts, or perhaps support points in your posts. I've tried to group them under suitable headings.

Begin your blogs by selecting a British film production company that you then focus on for your research.

Begin by focusing on production issues so you can write some posts on them. You could begin generally by giving a summary of the history or background of a production company and follow up with a post on the backgrounds of its key personnel, such as producers. You could then go on to write posts on a recent film produced by the company; you might also include some film images from stills, a poster, etc. Consider the decisions that the company makes in bringing its films into production.

Once you have posted on a film that institution has recently made go on to research and post on a film currently production. Never forget that these institutions always consider their prospective audiences during the film production process.

Remember also that you can find good links to British film companies (institutions ) in the last post in August from this blog. Here's a link for this page:
http://asanda2mediastudies.blogspot.com/2009/08/links-for-researching-films-produced.html The UK Film Council, Screenonline and IMDB are also great sources for information.

Your main task
What kinds of decisions are made by intitutions while they produce a British film? What were the problems? (issues) Try to find production notes for films that you use as focuses for your posts. You could use a recent film by the institution and another in production.

The institutions (film production company's) decisions/issues
Research and write about the production company– its track record, successful films, its favoured genres, and other companies that its linked with.

Consider and post about the slate of films that the institution has made in the last year - the successess and failures.

Focus your research and posts now on a key producer and a film this producer (who may work with other producers) has brought into production
Who is the Producer - cite other films this producer has helped bring create
Where did the idea for the film originate? - From another film, a book, comic books, a novel, a short story, etc.
Casting - who and why?– What were the issues here? Does the film have A-list stars or unknowns? Why were actors cast in certain roles? Had it to do with the associations that they would bring with them from other films, budget reasons, etc.
Commissioning and Greenlighting films. Producer-wise who greenlighted the film? What were the issues here?
Who was chosen to be the Director? – what other films have they made? Why did the institution/producer pick him or her? What special expertise would they bring? Did the institution take a chance on an unknown or untried director? Why?
Script - who is behind it? What else did they write?
Screenwriter – other films, track record
Composer - what is their track record; what genres are they associated with?

How important is the music choices and tracks chosen for the film?
Funding - how did the institution fund the film? Did they "beg, steal and borrow" by calling in favours, as with the makers of "London To Brighton"?
Budget (What is the production company’s overall budget for making several films and individual films.)
Locations - What were/are the issues?
Special Effects - technology issues, expense, blue-screen, etc. Are they an issue for the film in any respect, say, for genre or audience expectations? Expense?
Audience Considerations (Issues)
Is the focus film a mainstream film?
An independent film?
An art-house film?
What are the considerations for the institution?

Other important Issues and Key Terms
Proliferation – the increase of films in a genre or the use of technology, etc.
Are your focus films in a particular genre? Are they benefitting from new technology, including software in their production, editing and distribution? Are they available for downloading from the Net.
Synergies – the involves the benefits of working within a larger organisation or working in co-operation with other companies. Does, for instance, how does Film4 benefit from being part of being Channel 4?
Cross media convergence – how does the institution and its film(s) benefit from the coming together of other technologies, i.e. the internet, digital downloading, television, cinemas, mobile phone promotions, Youtube, play-station 4, digital games, etc.

Other terms and words you think are important for production issues and are topic specific.

Give each post a title and a labels. You can multi-lable some posts.

Links for researching films produced and distributed by UK film companies

Links to get you started on researching UK film/distribution companies.

As you research make a list of subject specific key terms, i.e. "an integrated film company. production slate, etc."

Vertigo Films

http://www.vertigofilms.com/

http://en.wikipedia.org/wiki/Vertigo_Films

http://www.bbc.co.uk/films/ukmovies/interviews/britplayers/vertigo_films.shtml ( essential videos with interviews/information )

http://www.uk.castingcallpro.com/cview.php?uid=354 (some history)

Film 4

http://www.channel4.com/film/ffproductions/index.html

http://en.wikipedia.org/wiki/Film4

http://blogs.warwick.ac.uk/michaelwalford/entry/channel_4_films/

BBC Films

http://www.bbc.co.uk/bbcfilms/

http://en.wikipedia.org/wiki/BBC_Films

Working Title Films

http://www.workingtitlefilms.com/

http://en.wikipedia.org/wiki/Working_Title_Films

http://blogs.warwick.ac.uk/michaelwalford/entry/working_title_history/

http://www.screenonline.org.uk/film/id/577488/

Hogarth Pictures

http://www.bbc.co.uk/films/ukmovies/interviews/britplayers/hogarth_pictures.shtml

UK Production Companies and Studios

http://www.bbc.co.uk/films/ukmovies/relatedlinks/production_companies.shtml ( An extensive list with links to many lesser known UK film companies.)

UK Cinemas and Distributors

http://www.bbc.co.uk/films/ukmovies/relatedlinks/cinemas_exhibitors.shtml

Several video interviews with key players on various aspects of the British film industry

http://www.bbc.co.uk/films/ukmovies/interviews/britplayers/

Working Title Films - brief fact sheet

This should prove useful for comparing production issues of the British Film industry with your case study production company. It was taken from a mini case study by Michael Walford at Kinoeye. Of course, this is just some bare bones. You could extend this by researching "Working Title Films" further by visiting their website and searching for information about this company and comparing its production, distribution and exhibition issues with Hollywood Studios.

Click on the image to enlarge.

Produce your own fact sheet and THINK about the issues that it throws up.

For instance:

• how British is "Working Title Films"?
• why do they make "American" films as well as British ones?
• what, if any, are the dividing lines between the American and British Film industries?
• how important are budgets and how does budgets for British Films differ from US ones?
• what is meant by "talent"?
• how long does it take to "develop" films?
• why is it important to develop "the talent" and "relationships" in the British film industry
• why does WT and Film 4 make films using established and new directors?
• why did "Working Title Films" create a budget film company, "WT2"?
• why are "heritage films" usually made by British production companies?
• what is WT's criteria for putting films into production?

Ask questions as you study WT and apply them also to your own case study producers.

For more information see:

http://www.workingtitlefilms.com/
http://en.wikipedia.org/wiki/Working_Title_Films

A message to Dave, Patty and my classes!

Remember that after creating films of your own that you have formed your own production companies and that you used Web 2.0 ( Blogger and Youtube, etc. ) which is an outcome of technological convergence to share your work! Technology is getting smaller and enabling us to make and distribute our own films. Films that you worked hard to plan, create and share. We are increasingly living in a world in which we can craft and make our own cultural products - and take time to create them as well as we can.

A list of films with links made by Working Title Films
http://www.imdb.com/List?production-companies=Working%20Title%20Films%20%5Bgb%5D&&tv=on&&heading=18;produced+by;Working%20Title%20Films%20%5Bgb%5D

Institutions and Audiences Big Concept Ideas in a Concept Map

Click on the graphic to make it larger.

Filmmaking - from original ideas right through to consumption and exhibition

The Business - Understanding Filmmaking
This site offer the perfect revision tool for understanding each stage of the filmmaking process and applying these stages with their key terms to your exam case studies.When you get there click through the images to get to key terms and explanations

Essay writing prompt for case studies on "Institutions and Audiences ( Film )

Click on the image to enlarge.

A list of major film studios with detailed information on each one

A useful starting point for studying the history and genres of films associated with each studio. Helpful for case studies.
http://en.wikipedia.org/wiki/List_of_Hollywood_movie_studios

Institutions and Audiences - Institution Case Study Prompt - updated

The Film Production case study films for the exam (audiences and institutions). Consider the issues for the studios and audiences at every stage.

When writing the exam essay - candidates should look for modern examples in their industry and be able to write a paragraph about:

• the processes of production – how the product is created


• the methods of distribution – how does the product reach its audience
  marketing


• methods, and processes of marketing as they relate to the institutions


• the way audiences consume the product


• the relationships between audiences and institutions


• issues raised by media ownership within your topic


• convergence and new technologies in production, distribution and marketing and its importance for institutions and audiences


• issues raised by global institutions targeting British audiences
  

Advice from the exam board (OCR)
Section B of the exam: Institutions and Audiences
Candidates should be prepared to understand and discuss the processes of production, distribution, marketing and exchange as they relate to contemporary media institutions, as well as the nature of audience consumption and the relationships between audiences and institutions. In addition, candidates should be familiar with:

• the issues raised by media ownership in contemporary media practice;
• the importance of cross media convergence and synergy in production, distribution and marketing;
• the technologies that have been introduced in recent years at the levels of
production, distribution, marketing and exchange;
• the significance of proliferation in hardware and content for institutions and
audiences (i.e. digital technology)
• the importance of technological convergence for institutions and audiences: the
internet, digital downloads, DVDs, High Definition, CGI, etc.
• the issues raised in the targeting of national and local audiences (specifically,
British) by international or global institutions;
• the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.

This unit should be approached through contemporary examples in the form of case studies based upon one of the specified media areas.

Film
A study of a specific studio or production company within a contemporary film industry that targets a British audience (eg Hollywood, Bollywood, UK film), including its patterns of production, distribution, exhibition and consumption by audiences. This should be accompanied by study of contemporary film distribution practices (digital cinemas, DVD, HD-DVD, downloads, etc) and their impact upon production, marketing and consumption.

CASE STUDY PREPARATION

Choose a British institution that makes films, i.e. BBC Films, Film 4, Working Title Films or Vertigo Films, and research the production cycle of a recent film that they made. This is so you can trace the issues and patterns of how your chosen institution goes about making films and their state as a player in the British marketplace.

For each point consider how and why the film-makers (the institutions) targeted the audience for each film.

Trace how your institution’s film progressed from the initial idea to its box-office success (or failure). Use the internet/film magazines/books to help you with your research. But be practical about the choice of your other film; make sure that relevant information will be available before you make your choice. Choose a film that you have a good DVD with plenty of extras!

The one limitation on your choice is that the film must have been targeted at British audience.

Treat these questions as guidelines. You will not always be able to answer for some of these questions and you might have ideas of your own.

REMEMBER TO TIE ALL THESE POINTS TO THE FILM'S INSTITUTIONS
Research the production and distribution companies that made and distributed your film. Produce a mind-map for each one so you can:

-Understand the film genres associated with each company. What issues do they suggest?
-Consider the budgets and prospects of how companies might distribute and market a film. Again, issues?
-The synergies (benefits, cost savings and implications) of being part of a wider organisation? How does it benefit the production company or distributor by being part of a media organisation?

-How is convergence an issue during production, distribution and with audiences? (Think here about how technology is used in the making and distribution of your film.)
-Has the production company or distribution company been taken over by another company? What issues are created or resolved by this?

How have audiences, the consumers of films, reacted to changes of ownership or films of the media company ?

What are the pre-production issues for the production company when making films?
Whose idea was the film? Did the idea start with the writer, or were writers brought in to develop a preconceived idea?
What are the issues with the genre of the film?
Where did the idea come from? Was it an original idea, or perhaps a book first, or TV series, or comic strip, or from some other source?
Who wrote the original script? Did other people become involved in the writing as the project progressed?
How easy was it to arrange the financial backing to make the film? Who were the financial backers? Why?
Casting – who were cast in the main roles and why? What other films featured the stars? What were the associations they brought with them?
Who was the producer? How did he or she become involved?
Who was the director? How did he or she become involved?
Who composed the film music and why was he or she chosen? Consider the sales of the CDs on Amazon, etc. Seek out reviews.

What were the issues for the production company during the production phase?
Was it an easy ‘shoot’? If there were difficulties what were they? Were there tensions between any of the creative personnel, often known as ‘the talent’?
Was any part of the film shot on location? If so, where? Why were some locations chosen over others? Were costs a factor?
Where there any difficulties with casting or with acquiring the stars/actors the producer wanted?
How significant was casting to reach specific audiences?
What did the studio film cost to make? How much did the stars get? Where did the budget go? Was the film shot within budget? Was it ever in any danger of going over budget?
Were there any changes to the script during production? How many changes or re-writes? Did the same scriptwriter(s) stay ‘on board’ all the time, or were some replaced?
List some of the key people who made contributions to the production and highlight some of their individual contributions.

What were the technological issues for the studio for producing and distributing the film?

Convergence and new technologies in production, distribution and marketing & its importance for institutions and audiences
how important was new technology such as CGI, blue or green-screen, etc. important for the film and its audiences?
how important is digital technology for the distribution of the film? (in cinemas,
how significant is internet, digital downloads, DVDs, high definition, CGI, digital television, etc for distributing the institution’s film? Again, what are the issues?
What was the impact for production, marketing and consumption from the following aspects of distribution for your film?

What was the impact for marketing and consumption from the following aspects of distribution for your film?
Who were the distributors? How well known is/was the company? What is their track record as distributors? (other films they have distributed)
Who was the target audience for your film? How do you know?
How did the film-makers decide where to release the film and when? What was the eventual release pattern nationally and locally?
What deals were made for distribution abroad? How easily were these deals secured?
Why did they at any stage change their plans for the release pattern, and if so, why?
What was the marketing and advertising strategy for the film?

Was there a premiere, and if so, where?
Was your film distributed to digital cinemas?
When did it go to DVD, HD-DVD and what are the sales figures?
How important are internet downloads and YOUTUBE
How does the official film website market the film? Are there any official and blogs, etc.?
Find film posters and analyse them for how they reach their audience(s) targeted British audiences to see the film.
What outlets were used for advertising? Were TV spots used?
Were there any merchandising tie-ins? (products/toys, posters, photos, etc. Who were the consumers/audiences for those?) How were they introduced (as a marketing campaign in the weeks leading up to the release of the film?)
Was any additional publicity gained, and if so, how?
How did the distributors market the film by utilizing “the talent” to appear on TV and radio shows? What kinds of press stories were released as and before the film came out?

What were the issues during the exhibition and consumption /audience phase of your film?
When was the film released; also where and on how many screens?
Was there a particular strategy attached to increasing the number of prints available?
Were there any difficulties with the censors? How did the censors classify the film?
Were there any other special restrictions placed on the exhibition of the film?
What were the reactions of the critics to the film? Was it considered a critical success? Has it been re-assessed since then?
Find several good film reviews and make notes on common features
Consider the public’s response to the film; read and make notes on features from reviews on AMAZON, etc.
Did the film create a particular media debate, or create news headlines?
How much money did the film take in its first year? Was it considered a commercial/financial success?
Did it have ‘legs’, that is did it continue to run in the cinema for some time?
Carry out some primary research of your own (a survey) to establish who in your age group has seen the film and the reasons why. Form a few questions on this. One might consider the effectiveness of the marketing campaign and which aspect of it encouraged or discouraged your age group to see or not see the film.
How did the audiences’ reactions affect the institutions (producing studios/distributors) and the decisions that they might make to “green-light” future films? For instance, is the production company making more films in the same genre with similar stars, etc. Or, has the studio decided to target audiences through a different genre, actors, use of technology, etc. Have audiences’ tastes changed? Why?

All the questions are offered as guidelines; there will be questions that you may not be able to answer; it is down to you to work on the development of your own chosen film from concept to screen: form the institution to audience.

Typefaces and Film Posters

As you click through the posters in the link below read Sebastian Lester's commentary about why each type face was selected by the films' distributors. You should try to indentify the typeface used for film posters on your case study films and the reasons for selecting them. This will prove useful when you discuss in your essays how your case study film was marketed.
http://news.bbc.co.uk/1/shared/spl/hi/pop_ups/08/entertainment_knowledge_of_all_fonts/html/1.stm