Wednesday, 29 September 2010

How to analyse a film poster - The importance of the marketing campaign for distributing a film

My students need to analyse both main theatrical posters for Slumdog Millionaire to see how the distributors, ( Pathe and Fox Searchlight ) targeted audiences through their marketing campaign for the film.
One of the main theatrical posters for Slumdog Millionaire   Click on this link and the poster to enlarge it!

Use this link to help you analyse Slumdog's film posters and the film posters for your comparative case study institution's film.

These posts should also help. But unfortunately  College seems to be blocking out Slideshare Power Points at the moment. You will have to view some of this information at home.

Monday, 27 September 2010

Saturday, 25 September 2010

Simulation, Simulacrum, Simulacra and the representation of the reality

With the invention of photography the image of reality could be copied ad infinitum. You no longer needed to paint it. Now we have the biggest copying machine ever invented in the Internet. Jean Baudrillard's ideas on simulacra and simulacrum and the representation of reality through the media and mass communication are very cleverly put across in this must-see video by Jimmy Weng.

Selected Key Terms for Institutions and Audiences

Of course there are others, but these are the key concepts you will need to know and by able to use when you write essay answers on your completed case studies.

Key terms to learn for your case studies for Institutions and Audiences

Monday, 20 September 2010

Saturday, 18 September 2010

AS Media Course Outline

Danny Boyle and how he matched new technology with old to film "Slumdog Millionaire"

Last week a student asked how Boyle managed to keep his images stable as he filmed fast-moving scenes in India's Mubai.
Asking relevant questions can provoke outstanding analysis that will be valuable for your case studies. It is too simplistic to argue that that digital technology and cameras on their own led to Boyle's outstanding results - it was achieved through a combination of very old and new technology.  That is, technological convergence in its widest sense! Danny Boyle simply showed ingenuity and fine practical sense when he combined an old technological device with the latest digital, hand-held cameras.

Be prepared to fine-tune your arguments and beware of making simplistic claims.

In his interview with the director of The Wrestler, Danny Boyle explained how he used a "gyro" to stabilise his new silicon imaging cameras.       ( Invented in 1817 ) !!!

A link to Danny Boyles interview with Darren Aronovsky on how he filmed Slumdog Millionaire

Sunday, 12 September 2010

Saturday, 11 September 2010

Film making techniques

Click the link to Curtis Brownjohn's High School video from Australia  on film-making techniques.

Film Techiques

Saturday, 4 September 2010

Engaging Web 2.0 Tools

After you have viewed the presentation give your thoughts on watching "A Vision of Students Today". (It can be found part-way through the PREZI.)