Keanu Reves on "The Future of Cinema"

This is a good article for understanding how digital technology is affecting film making  everywhere.

http://www.guardian.co.uk/film/2013/feb/14/keanu-reeves-future-of-cinema

Digital technology and cinemas

This is an important Youtube video for understanding how digital technology (technological convergence or simply 'convergence') is changing the ways in which films are being produced, distributed and consumed. The old 35mm films will end up in museums with cheaper digital downloads offering an immersive experience far greater than before on new digital screens in multiplexes. This short film features translated interviews with French and German film-makers and cinema owners but what is true of them is also relevant for us as our experience is going to be the same. Watch this as you will know how to discuss 'convergence' in the consumption/exhibition part of your essays and be able to discuss the changes that digital technology will bring about in cinemas and the benefits cinema-goers.

Exhibition - Imax Technology and Film

This is a must read to understand the pros and cons of the digital and film technology behind films shown on IMAX screens. The growth of 3D films will lead to a stronger trend in showing films on a large screen rather than a wide screen format. Aspect Ration on IMAX and Hollywood

"Avatar" - an example of how audiences use technological convergence on the Net for exchange

Digital technology is increasingly important for modern action-adventure movies. The new Sherlock Holmes film uses digital effects to evoke Victorian London as an evolving city. Here, someone from Russia has digital technology to edit and create a series of images from "Avatar" with several songs from the film's soundtrack; they have also used digital technology and the Net to upload this on YouTube for others to see and comment on. This is a good example of exchange -the creative work of members of the public and unintended by the film-makers and distributors. The comments and probable answering videos may lead to endless exchange. To see comments on YouTube simply click on the image. By today it had more than 35000 views!