An Institutions and Audiences question

Consider why it is most sensible to begin at the end (with Exhibition - Audiences and Exchange) rather than with production and distribution, etc.

So that your answer is not too narrowly based be able to make comparisons with a US film institution and film for production, distribution and exhibition. This will give your British case study a wider context and you will be better placed to argue how film practices in the British Film Industry are directly affected by the giant US conglomerates based in Hollywood.