Audience Theories Repost

Click the links

For building audiences by profiling them
http://asanda2mediastudies.blogspot.com/2011/01/audience-profiling-for-building-target.html

For audience theories
http://asanda2mediastudies.blogspot.com/2011/01/audience-theories-including-passive-and.html

Audience theories, including passive and active audiences

Audience Theory

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Coleshill Media Site also offers a  snappy, good, visual information on various audience theories, including the hypodermic (passive) and active theories. This is very useful for evaluating your coursework and marketing  plans.
http://coleshillmediasite.weebly.com/g322---audience-theory.html