Sunday, 23 January 2011

Audience profiling for building a target audience

Building your audience ( for marketing/distributing and even producing films).
Profiling your target audience for A2 coursework productions
You need to understand the demographic or audience profile for your films, etc. so you can focus your adverting efficiently for your target audience.
Examine your work on thrillers to build an audience profile of who might view your films
Fix upon a specific person. You  could even use a first name for:
  • age
  • sex
  • income level
  • education
  • tastes in film genres
  • tastes in music
  • class
  • considering technological convergence, the platform they would most likely watch your film
  • where in the media, including WEB 2.0, they might find out about your film. This would include social networking sites, like Face Book, etc.
  • etc.

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