These are just a few comments on the longest theatrical trailer:
Notice how several, "spam" comments, refer to websites where you can download the film free online. YouTube clips for the film are riddled with spam like this. This is one of the results of WEB 2.0 and the interactive nature of digital technology. It's a form of piracy, of course, and another example of technological convergence - something which can cut both ways for the distribution of the film - profitably and unprofitably. This is somewhat ironic given the fact that the original pirate radio DJs on Radio Caroline didn't pay royalties to recording artists when they played their songs in the mid 1960s! The spam is aimed at young people who are "time rich and cash poor".