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Sunday, 13 December 2009

Exhibition Issues for "The Boat That Rocked"

Exhibition - the film was a disappointment at the box office!
"In terms of box office, it's more a case of a sputtering engine and a broken pump. The Boat That Rocked opened on £1.33m over the three-day weekend, £1.8m if you include previews on Wednesday and Thursday. Compared with Curtis's Love Actually, which opened in November 2003 on £6.66m (including £1m in previews), it's a crushing disappointment for backers Universal/Working Title.
   A finger of blame will inevitably be pointed at national newspaper critics for a hostile consensus likely to be at variance from the public's."

Read the rest of the article as it raises ISSUES about WHY the film failed at the box office. For instance, the absence of Hugh Grant, the absence of strong female roles,  unseasonal weather during its April release, etc.



For the US launch in late November 2009 the film was "remarketed" for US audiences. 

Focus Features are a subsidiary of Universal in the USA.

30 November 2009 1:32 AM, PST | ioncinema | See recent ioncinema news »
Focus Features premiered the domestic trailer for Pirate Radio a while back and what many of you might not know is that not only was the original title altered, but the marketing strategy was significantly changed as well. - Focus Features premiered the domestic trailer for Pirate Radio a while back and what many of you might not know is that not only was the original title altered, but the marketing strategy was significantly changed as well. Richard CurtisThe Boat That Rocked received a May release back in the U.K and let's just say, Working Title and Focus are looking to repackage the film's marketing. I don't think they made any changes with the film itself, but the materials have and will change. Make the comparison for yourself, the Philip Seymour Hoffman is the star of this film is being played up, while the bad »



- Ioncinema.com Staff

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