Jo Jo's "Too Little, Too Late" and Duncan James's "Amazed"

These were two of the videos we studied in class. Both would repay study and be a focus for developing your skills in film language, narrative,intertextuality (especially, "Amazed")and representation: ideology (particularly power), class, race, gender and age. Consider also each star's image and the audiences that each video is trying to reach. Try also to apply the two theories by Kress Van Leeuwen and Andrew Goodwin. Consider, too, voyeurism and the representation of the young women in terms of power and the presentation of their bodies and sexuality.





Music Videos - Amazed

Robbie Williams's "Madonna"

Try analysing this music video using the multi-modal theory of Kress Van Leeuwen and that of Andrew Goodwin. Robbie took a risk with this video on how his image might have been represented in the press.

Like other music artists before him he risks criticism with his subject matter. He offers a parody of celebrity culture and intertextuality with Madonna. He also gives a post-modern (self-conscious and self refencing)representation of his past hits and image. His mention of "multiple personalities" points towards a sophisticated representation of his image past and present in this unusual music video.Consider also the lyrics of the music video.