How to analyse a film poster - The importance of the marketing campaign for distributing a film

My students need to analyse both main theatrical posters for Slumdog Millionaire to see how the distributors, ( Pathe and Fox Searchlight ) targeted audiences through their marketing campaign for the film.
One of the main theatrical posters for Slumdog Millionaire   Click on this link and the poster to enlarge it!

Use this link to help you analyse Slumdog's film posters and the film posters for your comparative case study institution's film.
http://asanda2mediastudies.blogspot.com/2010/03/how-to-analyse-film-poster.html

These posts should also help. But unfortunately  College seems to be blocking out Slideshare Power Points at the moment. You will have to view some of this information at home.
http://asanda2mediastudies.blogspot.com/search/label/Film%20Posters

"Kick Ass" reviews which discuss its POMO features

A great discussion on the British Film Industry in this last video.

.filmcritic.com/reviews/2010/kick-ass/

http://scifimafia.com/2010/04/kick-ass-is-matthew-vaughns-post-modern-love-letter-to-superhero-movies/

http://www.guardian.co.uk/film/2010/mar/26/kick-ass-comics-film-adaptations - Very useful for postmodernism.

Phillip French guardian.co.uk/film/2010/apr/04/kickass-film-review  He thinks it's "ersatz".

Peter Bradshaw guardian.co.uk/film/2010/mar/31/kick-ass-review-film  Loves it but feels he "shouldn't."

blogcritics.org/video/article/movie-review-kick-ass1   Some interesting ideas
The Californian Literary Review  Balanced, with readers' comments added.

scifimafia.com/2010/04/kick-ass-is-matthew-vaughns-post-modern-love-letter-to-superhero-movies/

filmschoolrejects.com/features/culture-warrior-deconstruction-and-difference-in-kick-ass  Quite technical, theory-wise!

http://www.illinoistimes.com/Springfield/article-7203-kick-ass-is-only-half-right.  Good on parody

zoemedia.wordpress.com/2010/08/16/kick-ass

guardian.co.uk/film/filmblog/2010/apr/02/kick-ass-bad-language

Roger Ebert's scathing review  He does focus on the film as post modern, but as something dark and disturbing.

filmthreat.com/reviews   Another reviewer with mixed feelings about this film.

Is "The Road to Coronation Street" a post modern text?

In what ways is "The Road To Coronation Street"  postmodern? on Prezi

Simulation, Simulacrum, Simulacra and the representation of the reality

With the invention of photography the image of reality could be copied ad infinitum. You no longer needed to paint it. Now we have the biggest copying machine ever invented in the Internet. Jean Baudrillard's ideas on simulacra and simulacrum and the representation of reality through the media and mass communication are very cleverly put across in this must-see video by Jimmy Weng.

Selected Key Terms for Institutions and Audiences

Of course there are others, but these are the key concepts you will need to know and by able to use when you write essay answers on your completed case studies.

Key terms to learn for your case studies for Institutions and Audiences

The Road To Coronation Street - a post modern text?

This dramatic reconstruction of Coronation Street's origins is full of postmodern nostalgia and playful irony. It resonates with viewers who grew up with this programme.

Part One of The Road To Coronation Street


Part Two of The Road To Coronation Street


The same scene from the beginning of Part Two between Pat Pheonix's Elsie Tanner and her son, Dennis Tanner from Coronation Street's first episode in December, 1960.


Helpful links:
In-1960-gritty-new-ITV-drama-called-Coronation-Street-aired-7-412-episodes-later-origins-recreated--BBC.html

.guardian.co.uk/tv-and-radio/tvandradioblog/2010/sep/16/the-road-to-coronation-street

corrie-on-weatherfield.blogspot.com  ( A really good blog post!)

theartsdesk.com

A post modern soap fest

A postmodern-sentimental-journey.html

newstatesman.com/television/2010/09/coronation-street-road-soap

beehivecity.com/television/tubeview-bbc-four-excels-with-the-road-to-coronation-street16022343/

coronationstreetupdates.blogspot.com/2010/09/road-to-coronation-street-what-did-you.html

.bbc.co.uk/blogs/tv/2010/09/the-road-the-coronation-street

AS Media Course Outline

Copy of AS Media Studies on Prezi

Place your curser over MORE to get the full screen. You can can also pull the screen around and even add small movies, music etc when you make your own! This Prezi was by a talented teacher, Richard Eno, who has shared it with anyone who needs to
use it. I love this form of presentation and will try a few of my own.

Didn't get it with the first one? Try this one by Georgina Black with two videos!

Media Studies Scheme of Work on Prezi

Danny Boyle and how he matched new technology with old to film "Slumdog Millionaire"

Last week a student asked how Boyle managed to keep his images stable as he filmed fast-moving scenes in India's Mubai.
Asking relevant questions can provoke outstanding analysis that will be valuable for your case studies. It is too simplistic to argue that that digital technology and cameras on their own led to Boyle's outstanding results - it was achieved through a combination of very old and new technology.  That is, technological convergence in its widest sense! Danny Boyle simply showed ingenuity and fine practical sense when he combined an old technological device with the latest digital, hand-held cameras.

Be prepared to fine-tune your arguments and beware of making simplistic claims.

In his interview with the director of The Wrestler, Danny Boyle explained how he used a "gyro" to stabilise his new silicon imaging cameras.

http://en.wikipedia.org/wiki/Gyroscope       ( Invented in 1817 ) !!!

A link to Danny Boyles interview with Darren Aronovsky on how he filmed Slumdog Millionaire

Articles on "The Truman Show"

These should prove useful for discussions on the nature of reality in the movie and researching The Truman Show as a post modern film.

The_Truman_Show_The_Unreality_of_Reality_Television

The thoughts of Professor Lopez on The Truman Show

zoominanalysis.blogspot.com/2009/05/truman-show. part one

zoominanalysis.blogspot.com/2010/02/truman-show-part-two

Film 4 and trainspotting

Check out this SlideShare Presentation but keep in mind that example films from your case study should be no more than four years old. The class's main case study institution and film will be Film4's Slumdog Millionaire.

Film 4 and trainspotting

View more presentations from sparkly.

Film4 - the best starting point for case studies

film4.com/features/article/about-film4-productions

film4.com/videos/article/danny-boyle-interview

Institutions and audiences overview of industry-1

Check out this SlideShare Presentation:

Institutions and audiences overview of industry-1

View more presentations from reigatemedia.

Film making techniques

Click the link to Curtis Brownjohn's High School video from Australia  on film-making techniques.

Film Techiques

Engaging Web 2.0 Tools

After you have viewed the presentation give your thoughts on watching "A Vision of Students Today". (It can be found part-way through the PREZI.)
http://prezi.com/u0mznoo-kdtp/engaging-web-20-tools/