The first trailer by AMC is a 'promo' for Season 1, the second is for Season 2. The others are for Season 3. They are quite 'retro' as they pastiche TV trailers from the past. However, being post modern, these ones are less naive and more cleverly stylised. The cinematic nature of the show is highlighted in each trailer. Postmodernists would argue that the generic boundries between television and cinema are being blurred here. Perhaps this is to be expected as AMC stands for American Movie Channel.