Dreamworks new way of marketing films- through mobile ads

In a ground-breaking move using new technology Dreamworks began a marketing campaign to promote their film "Eagle Eye" by forming company alliances with mobile phone networks.
http://mobility.mobi/showthread.php?p=74374

How we watch now: tune in, log on, call up

Very useful info. on how we use technology, what we do while we watch TV and what we watch. Have a look at the great graphics at the bottom of this article. This is really useful stuff for applying statistics for Britons' use of technology in the home.

http://www.guardian.co.uk/media/2008/aug/14/ofcom.digitaltvradio

Britons embrace digital lifestyle

This is an important piece of research for understanding how Britons allocate the time they use for technology. It's a must know for the Institutions and Audiences paper.

http://news.bbc.co.uk/1/hi/technology/3558216.stm

Audience and Institutions paper (New Media Technologies)

Question 2b often encourages the use of statistics to establish the usage of a "new technology". Here are a few links with some of those statistics. If you cannot find the statistics on users and sales that you need for your particular case study enter appropriate terms in the search boxes of the same site for your new media technology. Remember also that user and sales statistics can also be useful for issues and future developments. The exam is now only a few weeks away!

This link is useful for broadband usage/users. The others are self explanatory.
http://news.bbc.co.uk/1/hi/technology/7105242.stm

http://bits.blogs.nytimes.com/2008/03/18/iphone-users-are-mobile-web-junkies/

http://blogs.guardian.co.uk/technology/2008/04/18/in_the_us_58_of_music_isnt_paid_for.html

"A sound future for music on mobiles"

Another useful article for anyone doing covering future developments for this technology for their NMT case studies

http://news.bbc.co.uk/2/hi/programmes/click_online/6366261.stm

Headings for researching your case studies for the New Media Technology paper

The Audiences and Institutions Paper

New Media Technology Case Study Headings

Make sure your list of key words helps support many of your points where appropriate under these headings. You can either produce a PowerPoint or a Blog to represent your research. Devote pages to each heading after doing your research.

1. Give a detailed description of the technology that you are researching.

2. What is this new media technology’s history? (Give a brief history)

3. Explain your chosen new media technology’s uses and applications (that is, what it can do and the various ways in which it can be used.)

4. Identify the producers (institutions) of this NMT and explain who has hegemony in the market. (You will need statistics, sales, countries, the companies’ reach, the NMT’s models and how they vary in how they are used and their appeal, etc.)

5. What are the issues for this NMT? This will depend on the NMT. For instance, can it be used illegally; are their different competing technologies for the same NMT. For example, think about how consumers need to make the right decision on Blue Ray DVDs as buying the wrong format may be expensive in the long run. Consider related issues.

6. Who consumes the technology? Who is expected to use and buy it? (Audiences) intended market? How are consumers targeted by advertising?

7. Future developments? Where is the technology going? What can we expect to see happen to this technology in future? For instance, will there be more convergence?

Presentations will take place after half term. You will be given a lesson and a slot in which you give your presentation as either a Powerpoint or a Blog.