David Gauntlett explains the difference between Web 1.0 and 2.0

Professor David's Gauntlett's video on Web 2.0 and how this affects our use of new media technologies is a first class example of presentation combined with content. This is important for understanding the growing issue of "exchange" that the new media offers us - and its implications for how we consume and create our own media.

Filmmaking - from original ideas right through to consumption and exhibition

The Business - Understanding Filmmaking
This site offer the perfect revision tool for understanding each stage of the filmmaking process and applying these stages with their key terms to your exam case studies.When you get there click through the images to get to key terms and explanations

Duffy's UK "Mercy" music video: a brief essay on forms and representation

Duffy's "Mercy" the UK video



Duffy's US version



Essay to follow.

Film trailers and their importance for distribution and marketing

Quite simply film trailers ARE the most important part of a marketing campaign undertaken by a film distributor.

The first thing you need to do is establish the type of film trailer you are analysing"

Is it:

a. A teaser?
b. Theatrical trailer?
c. A TV spot advertising the film on release?

You then need to note down answers to the following questions:

What is the film's USP? ( Its unique selling point?) In other words how are the distributors positioning the film in the marketplace?

Which elements in the film's genre is the distributor highlighting which sets the film aside from other films in its genre.

What are the messages in the film's trailer and what do they say about the film?

Remember that the type of release ( wide, limited, universal ) and the date of release will have been carefully planned to maximise potential audiences.

In the exam you need to be able to write a detailed paragraph or two on the posters and trailers of your case study production company's film so you can argue how the distributors tried to market the film to audiences.

Here's a good link to practice with film trailers for films currently on release.
http://uk.filmtrailer.com/cinema/AllCinemaMovies/

How to study film trailers

The link to Frank Baker probably has more information than most students would need for their case studies.
http://www.frankwbaker.com/movie_trailers_as_persuasion.htm

How Well Are Music Lovers Served By Television? Concept Map Plan For The Essay ( A2 )

Click on the image of the concept map to enlarge.

Obviously, this is just one possible plan. There are several ways to answer this question.

Essay writing prompt for case studies on "Institutions and Audiences ( Film )

Click on the image to enlarge.

Group research/presentation task for timelines on how film techniques and technology evolved over time

To my students ( in both classes)

The aim is to deepen your understanding of film language and how its techniques and technology evolved over time.

In small groups you will be given various terms on plastic cards. Research ONE area of film from the following for the task below:

• sound


• camera shots, angles and movement


• editing


• special effects

The Task

Produce a time-line to show the evolution of film language and technology in your assigned area. Be also prepared to give brief comments on the following aspects of your area of film in your time-line:

1. the country of origin for the technique/technology


2. the first director and/or film to use the technique/technology


3. the effect on the film industry or audiences

Resources and where you should look for information for your selected area of film language

A time-line maker

http://www.readwritethink.org/materials/timeline/

The Internet - Google using key words, phrase and even sentences.

Appropriate film and media books and magazines from the Library

(You can re-use the sets of cards if you wish for your presentation afterwards). Alternatively you can adapt the Media Language Powerpoint with new images, etc. The Powerpoint is on the front page of the Year 12 Media folder on our Intranet.

Here's a few example websites to get some of you started.

Special effects
http://www.filmsite.org/visualeffects1.html
Camera shots
http://en.wikipedia.org/wiki/Close-up

Sound

http://frank.mtsu.edu/~smpte/timeline.html
http://www.filmsound.org/film-sound-history/http://www.filmsound.org/articles/amps/loudspeakers.htmhttp://en.wikipedia.org/wiki/Sound_film

Deadline - one week (includes presentations) You will be graded on your effort, knowledge and quality of your presentation.